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9 posts tagged nologymedia
One year ago today, I made the decision to start a social media company called Nology Media. Two weeks later, on January 5, 2010, the doors opened for business. That day, there were just two of us, sitting in a single office around an old kitchen table, writing tweets and Facebook posts for a single client. Since that time, we’ve moved offices (twice), grown to 20 clients, and now employ 15 amazing, smart, and very hard working social media professionals. It’s been, by far, the most challenging year of my career, but also, the most rewarding. I’m proud of what we’ve achieved and can’t wait to see what the next 12 months holds in store for us.
The Upside and Downside of Social Coupon Sites: Last month, I was interviewed by KING5 News in Seattle about the massive growth in social coupon sites. It was the first time I’ve ever been bookmarked between pole dancers in an interview.
Some photos from the Brotherton Cadillac Race for a Ride Charity Drive press conference this week. The campaign, developed by Nology Media, is the first of its kind to give away a brand new Cadillac on Twitter!
Big step for my company today. The lease is signed and our BIG Nology Media sign was installed, greeting visitors when they come through the front door. The Nology logo looks almost like neon and is raised off the rest of the sign. We’re still putting the finishing touches on the office, but having the new sign makes it feel like ‘home’.
Nology Media’s first ever print advertising campaign started running in Seattle Business magazine last week. A big step for this little company that’s just 8 months old. We started on January 1 with one employee (me) and now we have 11 terrific team members. . We started with one client, and now we have more than a dozen, who teach us every day about how to be a great company. And the phone call we received from a new potential client on the day the ad was published was pretty cool too.
part 2 - it was an obooma-ing week at nology media
This post is a continuation of: it was an obooma-ing week at nology media, part 1.
Several people at the office decided to meet at a bar after work for a drink or two in advance of the Social Media Club Seattle meeting taking place that night. After sitting in the bar, ordering a couple drinks, we checked our phones to see there were any retweets from our original message:
Obooma sonic boom shirt has already hit the stands… http://bit.ly/cgKBZ9 #seattle
It had. About a dozen times. A key mention was from popular radio and TV newscaster Linda Thomas, who tweets under @TheNewsChick.
Next, we looked at the site to see if any shirts had sold. They had. In addition, there was a comment on the t-shirt page: “KOMO Radio interested in doing an interview. Pls call…”
Within a matter of minutes, I was on a live radio interview during drive time. The hosts’s first question after introducing the t-shirt?
“So, Leigh, what took you guys so long to come up with this t-shirt?”
After the interview, nearly every local news media outlet covered the story in one way or another. The orders for t-shirts starting coming in at steady clip. The term “Obooma” was now a trending topic on Twitter for the Seattle area.
Once we determined we had the potential to sell a substantial amount of shirts, we decided there was an opportunity to do some good with the proceeds.We made the decision to give anything we earned to the Moyer Foundation, a Nology Media client, and our favorite local charity. We began sending out reply messages on Twitter stating where the proceeds were going, and that there was an opportunity to help Moyer Foundation by spreading the word.
This gave shirt sales new momentum, and the retweets began to number in the hundreds. At approximately 11pm, KIRO Radio requested an interview for the following morning. At this point, Moyer Foundation was now fully engrained as the beneficiary of our efforts, and the re-tweets continued.
Approximately an hour after the radio interview, we received a call from KING5 TV, the local NBC affiliate requesting to send a camera crew to our offices to film a segment about the t-shirt and how the idea came about. The crew arrived and spent the better part of an hour with us filming. The segment, part of a bigger story on the President’s visit and the pilot flying the small plane, was aired on the 5:30, 6:30 and 11:00pm news that night.
In all, more than 1,000 tweets mentioned Obooma and the ‘I Felt It’ t-shirts. We completed two radio interviews and a TV interview. A dozen or so print and online publications covered the t-shirt. And while we’re not planning to release exact numbers, many - many - shirts have sold. We were able to garner support for an organization that deserves the attention and support, as well as raise a nice donation on behalf of the team at Nology Media and the people of Seattle.
We also had the ability to develop a case study on not only the power of social media, but the speed at which social media generates interest in a topic, shapes a conversation, and then vanishes.
All within 24 hours of an otherwise normal, sunny day in Seattle.
